Big Bend Brewing Company

The folks at Big Bend Brewing Co. aren’t simply beer makers. They’re craftsmen. They’re cowboys. And they’re storytellers. Our biggest objective in building and launching their new brand was to help them tell their story. Everything we did was designed to instantly transport people to never-ending nowhere West Texas and get them thirsty for some local hop juice.

The folks at Big Bend Brewing Co. aren’t simply beer makers. They’re craftsmen. They’re cowboys. And they’re storytellers. Our biggest objective in building and launching their new brand was to help them tell their story. Everything we did was designed to instantly transport people to never-ending nowhere West Texas and get them thirsty for some local hop juice.

Pushing Big Bend further into the interactive world, we concepted up an Augmented Reality App that would feature games centered around coasters for each of their different beers. Each coaster would activate a different augmented reality game that people can play at bars. The one shown is a “Buckin’ Bronco” game for the No. 22 Porter. Users would take a pic of their face; upload it to the app that would affix it to the character riding the can. The user would tilt the phone as the can bucks around trying to see how long they can stay on.

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